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发表于 2013-5-21 03:16:12 | 显示全部楼层

The Secret Of Marketing Nike Shoes For Basketball

The Secret Of Marketing Nike Shoes For Basketball,Air Jordan Shoes For Sale
It's actually not a secret at all. You can take it a step further and say it is the worst kept secret of the sneaker world. Nike is a mutil-million dollar global entity. The marketing of their apparel and athletic shoes is apparent everywhere. Television commercials, giant pictures of athletes painted on skyscrapers, and even loud college football uniforms are evidence that the swoosh is among us and isn't going anywhere anytime soon. But this is Nike at it's spending best. There is an alter ego to Nike's marketing campaign. It involves some of the nicest basketball shoes you will ever lay your eyes on,Nike Free Run For Sale, and they spend next to nothing in marketing dollars to do it. Both Air Jordan's and Nike's high performance basketball kicks are marketed quite effectively by simply making them impossible to purchase from retail stores.
Supply and Demand-This is a basic principal of economics. Here's how it works. Let's say , a product, any product is extremely limited in supply the demand for that product is greater. So, is the price of that product. Take a pair of Air Jordan's. Nike will release, as an example, an Air Jordan 13 Ray Allen player exclusive. Out of the goodness of their heart, they will release a whopping 3,500 pairs. To be purchased by anyone on the planet. I don't know how many billions of people inhabit planet earth, or how many of those people would have any interest in buying this pair of Jordans. What I do know is that hundreds, probably thousands of people will not be able to buy this shoe.
Point of Purchase-This particular Jordan shoe I speak of was made available for purchase at three,Timberland Boots Sale, count em, 3 retail stores. And one online retailer. Four locations to obtain one shoe. That includes the continental United States and all points on the globe. If you did not live in Boston, Miami, or London and didn't camp out overnight, the Air Jordan 13 Ray Allen PE would not be yours to own. If you didn't stay up until midnight that fateful night in July and hope your high speed internet was fast enough to purchase a pair, you too, would not be the proud owner of this shoe
Secondary Market-So if you were one of the thousands of sneakerheads that wanted but were unable to buy a pair of these works of art,Cheap Nike Air Max 90, what do you do? Well, since you aren't a superhero and were unable to fly off to Boston or Miami on whim, you got one option, and one option only. Head on over to Ebay and prepare to empty out your savings account. You can purchase these shoes for anywhere between $500 to $1,200. Oh well,Burberry Handbags Cheap, capitalists will be capitalists, whether it is Nike or a seller on Ebay.
Pretty effective marketing. Nike is going to be sure that there supply is not going to sit on the shelf and collect dust. In this case, their entire product was sold in a matter of hours. But you see, there are shoes for basketball and there epic signature sneakers. This is just one example of how an epic signature sneaker can slip past the buyers it was intended for, the true sneakerheads. Unfortunately for us, there are thousands of sneakerheads and only a handful of Jordan 13 Ray Allen PE's.
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发表于 2013-5-23 06:49:29 | 显示全部楼层

Smashed Goes To Washington

Smashed Goes To Washington
has a lower-than-average rate of alcohol dependence for those aged 12-17 (the rate is 3 percent), it has a higher-than-average rate of alcohol dependence among those aged 26 and above (8.1 percent). Just about the age one graduates from grad school and enters politics, if one is so inclined.
The high alcohol dependence rate in our nation capital is most likely due, at least in part, to those wild parties (also known as the Democrats and Republicans). Yep, that right. political functions are often social functions. Atmany of these events the bubbly (and the hard stuff), flow like political rhetoric. (And on a side note, it seems that our tax dollars are picking up the tab).
Among federal government decision makers and their staff,Isabel Marant Sneakers, imbibing is socially acceptable. insider, if you don drink you are viewed as uptight or priggish or unable to a deal, at least in some circles.
Is this a frat house or the federal government we talking about?
What do you get when you mix the cut-throat stress of politics,Cheap Isabel Marant Sneakers, a bitterly partisan atmosphere, and alcohol? You get a potent cocktail-let it Timebomb. had the occasion to visit several members of Congress with a group awhile back. We spent the morning meeting with our elected servants and the afternoon and early evening at a rather stuffy banquet in one of those mammoth government halls, listen to much speechifying by a different set of elected servants.
At one point I needed to leave the room and I got a bit lost on the way back and ended up at the other end of the building. I peeked into the wrong room and saw that this was where the real party was happening. Think Animal House,buyisabelmarantoutlet.webs.com, only with Ivy League degrees, hundred and twenty dollar ties, and cater-waiters.
Okay, maybe it wasn Animal House, but there was some staggering and slurring going on.
The logic behind that old euphemism used when referring to is undeniable. In politics either you are meeting with your political foes, at best a tense situation, or you cutting loose with your allies, which can be an excuse to, well, cut loose. Either way, seems to be the stress-reliever of choice. (Apparently there is a marijuana issue, too. I doubt that our elected officials are exempt from that sobering statisticwhether they hunkered down in the Executive,newisabelmarantoutlet.webs.com, Legislative, or Judicial hangouts or flying high.
We blogged in the past about the potential for drugs and alcohol abuse to trigger a latent mental illness (or even, over time and with abuse, cause mental illness)-and almost no demographic escapes this possibility, not even the Washingtonians. Interestingly enough, the Washingtonians was the name of an anti-slavery,cheapisabelmarantclub.webs.com, Maryland-based temperance group that preached total abstinence from alcohol and predated Alcoholics Anonymous. Eventually, they fizzled out.
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