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the decision rises from January 1
Following the &ldquo cutback on TV entertainment television,hollister; ” later, the State Administration of radio again recently promulgated for the TV broadcast TV commercials ban &rdquo “.A number of brokerage Institute issued a research report, due to the limitations of advertising time, drama as television advertising carrier value will decrease, which will reduce the television TV purchase scale, TV production enterprises; this influence, some advertising will flow to the network represented by the new media, related the industry is expected to benefit.
TV play more rational price November 28th, SARFT issued a "'broadcast radio and television advertising management approach' Supplementary Provisions" (“ TV commercials ban ”), the decision rises from January 1, 2012, countrywide each television broadcast TV series, episode TV series intermediate shall not in any form of advertising spots, and requirements all levels of television stations immediately clean up and cancel the 2012 TV spots advertising slots, rearrange the programs and advertisements.
A line estimation, TV station of countrywide each district is expected losses amounted to 20000000000 Yuan or so.Temporarily between,abercrombie france, on television advertising industry pessimism fills.Part of the body that TV commercials ban,burberry soldes, “ ” that is helpful for industry of long-term development, but if the market mode of treatment, the effect is better.
China Merchants Securities (600999) points out, before television ratings and advertising revenue is mainly on television and entertainment variety show “ two engine driven ” “ due to; cutback on TV entertainment ” limit, now entertainment variety show this engine is limited, the TV drama has become the most important ratings and advertising revenue sources, in the current TV competition more and more intense, major TV in the TV series the above inputs will not be reduced.
Of course, television in the procurement of TV play on prices will not blindly chasing the high, but will be more rational, will pay more attention to the quality of TV drama, will also strengthen the custom plays, self-made drama, custom plays and television production companies in product placement will be more in-depth cooperation, broadcast and production method is according to the agreed percentage are divided into.
Guotai Junan Securities Research Institute is expected, “ TV commercials ban ” on TV advertising revenue impact is less than 10%.In 2010 TV advertisement income 79700000000 yuan, including TV advertising revenue accounts for about 50% of television advertising revenue, or about 40000000000 yuan to calculate, 2012 TV advertising effects in 4000000000 yuan of the following, if television properly handled its influence can even be neglected.
Listing Corporation, the provisions of the Huayi Brothers (300027), Huace film (300133) and relatively limited impact indirectly, for light media (300251) influence can be neglected (its TV business in income ratio is very small).
Part of the advertising will flow to the new media is worth a mention is,moncler, many firms is generally considered cutback on TV entertainment,mulberry, “ ” &ldquo,hollister; TV commercials ban ” after the execution, some advertising will flow to the network media, the network media advertising demand will be expanded, to the network as the representative of the new media constitutes a positive.
China Merchants Securities that, “ &rdquo, “ limit entertainment; limit wide &rdquo,abercrombie; indirect interest of network video industry development,franklin marshall.&ldquo cutback on TV entertainment; &rdquo,abercrombie paris; limit related television entertainment talent play space, causing partial flow of talent of network video industry,abercrombie france; at the same time as the TV show less attractive, especially young people,doudoune moncler, causing the audience viewing habits will turn to online video watch,hollister canada.
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Scientists think the markings were put on the shells to show who they belonged to. They also think that the shells were used on a daily basis for every day objects, like water containers, but also to communicate with. |
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