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Ji'nan original comics publications is difficult t
Xinhua Bookstorein the sale of the comic magazine for more than sixty species, but little Ji magazine comic figure .In the recent years ,the animation industry is hot .However ,in the animation ,online games ,derivative product development and other business services with their achievements have turned &ldquo &rdquo springs ;animation ;bright banner at the same time ,as the industry chain base original comic is always in vacancy condition .
Local publications trace to March 16th morning ,the reporters came to hero mountain cultural market ,visit to a Ji fan circles prestigious comic bookstore .Engaged in this line for more than 4 years, Ji near middle and primary schools in more than 300 large and small grocery store booksellers ,as a businessman ,coke boss have every reason to feel proud and proud ;but as a genuine comic book lovers ,coke boss to conceal the inner anxiety .
&ldquo ;80% edition of introduction to Korean comics store ,other provinces published a failure ,although sales volume is less half ,admiring readers but also many .Used for domestic cartoon is returned hard pinch off cold sweat ,can now become our own comic book about Ji .
&rdquo ;10 meters away from the Ji newspaper board wholesale department with the same scene . SA affairs comic month sales volume is close to twenty thousand , party , .Com comic angels and veteran animation magazine concert diffuse customer also with thousands of good performance ,in the more discerning school catoon and caricature readers established before the five stable position .
Unfortunately ,let alone to the ranking ,Ji comic magazine, not even a shadow of could not see .In the occupied publications issuing market advocate channel advantage of the Xinhua Bookstore ,the assistant manager :local comics publications ?If there are, the number is quite a little .
According to the successful experience of foreign countries, animation industry chain generally follow the print &mdash ;radio media &mdash ;derivatives and other service development process .
Comic publications as a whole industrial chain based ,relatively low production costs ,in the early market verification the risk is relatively small ,once a warm response ,television ,film ,game company distribution firm and other institutions can also carry out the follow-up promotion of work .
A lot of animation companies in other areas all over a fight at outrance ,original comic published the legendary &ldquo &rdquo attractive ;cheese ;why become hot potato for &ldquo ;&rdquo ;?Industry public opinions are divergent.
Shandong flag in the Animation Company Limited is a commitment to create original animation brand content providers and value-added carriers ,general Manager Zhao Qidong disclosed ,is still in the creation stage the cops ,there are more than two hundred small story as the Water Margin foreshadowing hip hop does have published paper books are considered ,the &ldquo ;but in general too early .
&rdquo ;book ,published in the form of original work development why not be seen ?Shandong fine arts press office director Li are explained as :&ldquo ;comic works for paper require much higher than the general reader ,salary ,management fees and other direct cost is greatly reduced the publishing side pricing space ,plus the lack of Ji the ubiquitous newsstand magazines ,accounted for three fourths retail volume loss .
Old brand has attracted readers to buy ,new publications ,mostly to face dull market response and run behind one financial situation .&rdquo ;&ldquo ;pay reading consciousness generally lack &rdquo ;as a practitioner unspoken consensus ,seems to have been regarded as the main reason of paper publications difficult to continue ,but it is difficult to explain the same situation new media publishing Fengshengshuiqi ,more difficult to explain from a newspaper to book Ji local publications frequently absent .
&ldquo ;compared to Shenzhen ,Guangzhou and other southern city ,Ji publishing industry relatively conservative business atmosphere also seem to be taken into account .&rdquo ;Director Li said ,whatever books ,journals ,in order to avoid the approval process may encounter all sorts of trouble ,violence ,individualism ,decadent ,emptiness ,different from the mainstream Chinese culture ideological elements are not allowed, &ldquo ;at least in the Ji ,in the very great degree is still regarded comic for young readers ,classification management system has made new progress in the background, press or magazine ,or ,michael kors outlet,are unwilling to touch the minefield .
&rdquo ;also somebody puts forward ,Ji after the restructuring of the state-owned press (Group ) the market main body has not reach the designated position, cartoon publication of the marketization degree is especially low ,no private studio and capital cooperation .
While the private studio and keen market insight ,rich design experience ,extensive sales channels ,the integration of publishing ,film and television broadcast ,derivative processing and other fields resources at ,it is very consistent with the breakthrough of &ldquo ;and &rdquo series ;link ,pay attention to planning the promotional comic publication mode of operation .
Confidence or for the greatest wealth in the interview, the reporter also feel ,from the author to a publisher, the confidence is insufficient .Coke boss introduction ,two years ago, the provincial capital of an independent cartoonist with his own original works have turned to him for help as the agent for a period of time .
From the market to obtain the cognitive recognition ,there must be a process ,however the consignment period has not yet discouraged ,author .Director Li said: comic the press really confident, always feel no hope .
However require cartoonists rely on ideal bring home the bacon is not realistic, the publisher for profit and for the future development of all things considered temporarily abandon the comics field also no ground for blame .
The key is ,lost confidence to find ?&ldquo ;at least it seems to me ,is willing to pay for the consumer market .&rdquo ;wholesale Ministry king boss thinks :&ldquo ;one month down spending in 20 yuan many, even some a magazine fall fanatic .
&rdquo ;in fact ,as early as in 2007 data show ,foreign cartoon comic magazine published in the volume and variety of market share ,began to lag behind the local animation press launch of the original animation magazine ,current popular Japanese cartoon offprint is only because of the Internet hit animated cartoon first accumulate popularity .
&ldquo ;our Ji native comic magazine should be able to get a piece of the action .&rdquo ;Wang said the boss .&ldquo ;Ji have good comic talent ,how to retain these people and create a to give full play to the strength of the environment ,is also important .
&rdquo ;Zhao manager points out ,to the animation enterprises to provide tax relief and other incentives ,introduced the creative industry financial preferential policies ,to choose the outstanding projects and enterprises to set up special funds ,should be in the cultural sector support the work of the priority among priorities .
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发表于 2012-12-7 03:26:09
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