国美自称将颠覆电商格局-搜狐IT
■观点大局已定国美前景堪忧
牟贵先表示,尽管目前国美在线的市场地位尚不足以成为领跑者,但电商是一个实业,需要有根基支撑是明摆的事实。牟贵先指出,国美在国内拥有接近1700家门店、400个物流中心以及8000万线下会员,这些将为国美电商业务带来稳定的收入增量。
牟贵先还表示,国美在线今年将实现盈利,并且力争在2015年实现营业规模达到千亿元的量级。“国美在线的故事才刚刚开始,未来的3年其需要增长10倍以上才能实现千亿的战略目标。只要到那时候,国美集团以及国美在线,才能够从一个潜在和正在发力的挑战者变身为一个电商格局真正的颠覆者”。
本报讯 (记者 祝剑禾) 国美坐不住了,搜狐汽车南京站 刘凯报道。在京东商城宣布完成新一轮融资以及苏宁宣布将围绕电商业务进行公司构架大调整之后,国美集团高级副总裁、国美在线董事长牟贵先昨天表示,国美在电商竞争当中没有出局,小米手机2,并且正在发力从一个行业“挑战者”成长为“电商格局的颠覆者”,实现翻盘,好传奇。
电子商务行业资深人士鲁振旺表示,目前国内电商格局已经基本确定,阿里系、京东商城和苏宁易购已经占据了主导位置,短时期内其他电商很难撬动这一格局。而在开放平台方面,由于京东和苏宁现在都在花大力气建设,再加上已经非常成熟的阿里巴巴,国内的零售商会越来越集中到前几大平台上,所以国美之类的其他开放平台电商,日子会越来越难过。
牟贵先说,“国美这样的传统零售企业,尽管在切入时机和初期发力强度上略有滞后和不足,但一旦理顺发力,1、抓住阳光,其爆发力是没有零售基因和经验的纯电商企业所无法比及的。”
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